Nicki Minaj fronting the latest Pepsi 'live for now' campaign-

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Twenty years experience. Four key services. Two creative teams. One objective: delivering business results.

Author Archives: Jill Roberts

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Is This The End For Print?

With the majority of big-named brands targeting Social Media for their latest campaigns, it leads to the question: are traditional advertising methods obsolete? Well, it’s evident that social networks, such as Facebook, Twitter and LinkedIn are popular tools amongst brands … Continue reading

Posted on by Jill Roberts
Posted in Advertising, Digital, Marketing
| Tagged , , , , , , , | 2 Comments

The Evolution of Social Media

The newest member of the social networking world has revealed itself – Google+, although it’s not new at all, in fact it’s one of the biggest names on the internet.  Whether it’s Google Reader, Chrome, Gmail or Google Talk – … Continue reading

Posted on by Jill Roberts
Posted in Digital, Marketing
| Tagged , , , , | 3 Comments

Planning on holding an event…and want to do it yourself?

The key to a successful event is in the planning stages. There are several key issues to consider when planning an event- the what’s, why’s, where’s and who’s. While it may seem a little obvious, before you start to plan … Continue reading

Posted on by Jill Roberts
Posted in Events
| Tagged , , | 7 Comments

Defining the Foodservice Brand

Foodservice. Out of Home. Catering. Call it what you will, most blue chips have always regarded Foodservice as a poorer cousin to the sexier, consumer-led side of FMCG marketing. And it’s easy to see why: bigger budgets, bigger audiences, bigger … Continue reading

Posted on by Jill Roberts
Posted in Marketing
| Tagged , , , , , | 13 Comments

Communication is Dead (Long Live the Art of Communication!)

Can you encourage everyone to embrace the changing face of marketing communication? If not, can you encourage sceptics to – at the very least – try and understand it’s worth? Continue reading

Posted on by Jill Roberts
Posted in Digital, Marketing, Stuff, Views
| Tagged , , , , , , | 1 Comment

Exhibiting Abroad

A quick guide to making the most of exhibiting abroad Continue reading

Posted on by Jill Roberts
Posted in Exhibitions
| Tagged , , | 11 Comments

The Great Integration Debate

‘Integrated’ – a dirty word or not? When it comes to the ever-evolving world of marketing, the integrated question continues to spark debate. And understandably so. Many marketers are concerned with putting all their eggs in one basket. Are integrated … Continue reading

Posted on by Jill Roberts
Posted in Views
| Tagged , | 11 Comments